Senioragency.

Senioragency is the 1st and only International advertising network exclusively dedicated to mature consumers ! Senioragency was founded by Jean-Paul Tréguer in 1989, later joined by Jean-Marc Ségati. Today the network spans across 11 countries : Paris – Brussels – London – Oslo – Tokyo – Vienna – Stockholm – Hamburg- Sydney – Auckland- Madrid. The launch of Senioragency was inspired as a result of 95% of advertising campaigns being aimed at the under 50’s. We asked ourselves two questions : how can such mass marketing approaches fulfil the needs of the different generations and how could the fastest growing sector of the population be ignored (by 2020, the 50+ will have grown by 75%)? Traditional advertising agencies don’t know how to deal with mature consumers …. and are not interested in doing so! Therefore, senior marketing is the most appropriate method for advertisers to start winning over the 50+ consumer, without conflicting with global marketing plans. In fact, since our launch in 1995, we have advised more than 200 clients across a wide variety of market sectors. Senioragency can help your business as we specialise in the following areas: 1. Training the different teams within your company (e.g. marketing, sales, R&D) to improve their knowledge of mature consumers and identify the best strategies to seduce them. 2. Senior Marketing strategy implementation in parallel with the global marketing strategy of your company. 3. Research and development, with our proprietary tools : “Senior Torture Test”, “Senior Focus Group” and “Senior Mystery Shopper”. 4. Direct marketing. 5. Advertising campaigns – TV commercials, especially ‘TV infomercials’, in which the agency is a renowned specialist. We are the number 1 daytime media buyer in several markets. 6. International cross-fertilisation. We can handle your projects through our Senioragency networks or through dedicated teams trained by us.