How can your brand survive to the crisis ? TVLowCost : the brains you need !

31 01 2009

TVLowCost, the brains you need !

TVLowCost, the brains you need !

If your brand wants to survive to this recession, you should bring with you some perfectly adapted brains : those of TVLowCost teams around the world, for example !





2009 will see the “Low Cost Attitude” expand among advertisers… and TVLowCost will be there to implement it on TV advertising !

4 01 2009


2009 will see the “Low Cost Attitude” expand among advertisers… and TVLowCost will be there to implement it on TV advertising !
We said many times that our model was the perfect answer to Recession times.

Advertisers are discovering every day that their traditional “high cost” ad’ agencies are unable to reduce their costs seriously to help them in the cost cutting era…

Our agency is born from the crisis and we demonstrate that television advertising can really become affordable, thanks to our unique method and our “All Inclusive TV packs” in each market where we are present.
So if you want to GET MORE FOR LESS in TV advertising, why not paying a visit to our agency in your country ?





The difference between « high cost » ad’ agencies and TVLowCost ? With us no bad surprise on your advertising budget!

28 11 2008

 The difference between « high cost » ad’ agencies and TVLowCost ? With us no bad surprise on your advertising budget!

Are you tired by the outrageous prices of your “high cost” advertising agency ?
Why not considering working with our TVLowCost agency in your country ?
The only surprise you will face is … NO BAD SURPRISE! Surprising, no ?





Are you looking for “a recession times advertising agency expert”? Or “a low-cost TV advertising agency”? Or to “cheap TV spots”? Or “affordable TV advertising”? Or ”discount TV spots”? Whatever you call this, TVLowCost, the 1st Low-Cost TV agency network is THE PERFECT ANSWER !

3 11 2008
TVlowCost is the answer
TVlowCost is the answer

Are you looking for “a recession times advertising agency expert”?  Or “a  low-cost TV advertising agency”?  Or to “cheap TV spots”?  Or “affordable TV advertising”? Or  ”discount TV spots”?  Whatever you call this, TVLowCost, the 1st Low-Cost TV agency network is THE PERFECT ANSWER !

 

 Launched 4 years ago our unique agency network extends rapidly, we are already based in 11 countries and new ones will join us in the next future. You may ask yourself why? Simply because we bring affordable TV advertising solutions to advertisers willing to reduce the costs of their advertising effort in the very difficult times our economies are facing since a few years… and the worse is probably to come.
Traditional “high cost” advertising agency competitors are unable to reduce spectacularly their costs when brands need more than ever to promote themselves at the lowest possible cost!
Traditional “high cost” advertising agencies continue to believe that a splendid headquarters is important to seduce clients, when it is probably the contrary.
Traditional “high cost” advertising agencies continue to shoot expensive and complicated TV commercials in exotic locations in order to win creative awards, when clients need TV ads that sell.
Traditional “high cost” advertising agencies have not perceived yet the intensity of the competition on which their clients are nowadays. Recession is everywhere and advertisers are obliged to reduce their costs everywhere, including on their marketing expenses, no discussion. It’s time for them to change their advertising partners and discover that TVLowCost can do “MORE FOR LESS” and help them grow in this very tough period!





Recession ? Recession ! Recession… TVLowCost is the right medicine for your brand!

5 10 2008

Doctor TVLowCost

Recession ? Recession ! Recession… TVLowCost is the right medicine for your brand!

Recession is a popular descriptor recently, right? And not a single days goes by without hearing it many times. As Advertisers cut their budgets … they compound their difficulties.
With no advertising, how are consumers meant to make the best choices?  At TVLowCost, we believe we have just the right medicine for your brand: optimising the most powerful medium – TV – whilst actually reducing your budget!
Our unique ” All-Inclusive TV Package” enables you to reduce your ad budget by 3-4 times BUT still be present on Nat TV with a powerful and creative presence. In the 11 markets where we are established, TVLowCost proves every day that it is possible to “Get more for less” even with a reduced budget. But naturally you need to understand just how we achieve this. Check our various webs out and judge the creativity of our many TV Campaigns. Then call our local CEO and he will explain specifically how we can pro-actively help your Company side-step this difficult period. Prepare to be convinced!
 





Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising.

9 08 2008

Why is TVLowCost so well adapted to the “cost cutting” era? Because TVLowCost’ s unique approach : “GET MORE FOR LESS”, allows brands to increase their market share while spending less in TV advertising.

Since a few weeks every “ADVERTISING AGE” issue announces advertising cost cuttings by the largest global advertisers. In the 4th of august 2008 magazine, they report the impressive decrease of marketing expenditures made by some giants in the last quarter. Procter & Gamble : – 19, 4%, Johson & Johson : – 8,6%, L’Oréal : – 6,6%, Unilever : -4,1%…

According to the journalists : “The pullbacks come as the marketers grapple with rising commodity costs, big price increases, rising private label sales and consumers who’ve been spending less. Unilever executives last week described the U.S. market as essentially flat.
A study by PriceWaterhouseCoopers for the Grocery Manufacturers of America showed the percentage of package-goods players whose North American sales were shrinking as a share of their total rose to 41% in the fourth quarter from only 6% in the first quarter of last year.”

It is now absolutely evident that a vast majority of advertisers are starting to reduce their costs to adapt themselves to the difficult market environment.
It is also evident that cutting advertising is not a good solution for the future of their brands, they know that perfectly, but they believe that there is no other solution in front of a “Recession” that could stay for a long period.

In the same AD AGE issue, Credit Suisse analyst Robert Moskow says. “When a company says it is going to meet its fourth-quarter estimate by cutting marketing spending and laying off 300 people in North America, we take it as a bad sign,”.

Advertisers should take a first decision : abandon their current “high cost” advertising partners and switch to TVLowCost.

Our unique “All Inclusive TV Packs” is the best answer advertisers can find, in order to reduce their
advertising costs AND increase in the same time their media visibility in the most efficient media: national television!
All the marketers know the efficiency of TV advertising, but they have been, for decades, “manipulated” by high cost advertising agencies and high cost media agencies who have made everything very expensive.

The result?

National TV has become a “luxury”. And when things are going badly, one cuts the “luxury”… At TVLowCost, all the contrary, we believe that national TV can be, and MUST be, the most affordable advertising for every advertiser. And we have built a completely new and different approach, in order to “cut the costs” of TV advertising!

Why not meeting the CEO of our TVLowCost agency in your country, you will rapidly discover that with TVLowCost, you can, in the same time, reduce your advertising expenditures and increase your marketing efficiency.

Sounds impossible? Give us a call…and make your own opinion!





TVLowCost ENTERS US MARKET.Offers A Powerful New Television Advertising Alternative For Cost-Conscious Marketers

5 08 2008

PRESS RELEASE New York, NY— August 4, 2008

TVLowCost ENTERS US MARKET
Offers A Powerful New Television Advertising Alternative For Cost-Conscious Marketers
TVLowCost, the first independently owned, low cost, quality television advertising network announced today the launch of TVLowCost in the United States, expanding its network to eleven countries throughout the world. In a downturn economy threatened daily by recession, TVLowCost has made television advertising exciting and affordable to its clients through a unique streamlined targeted approach.
TVLowCost USA will offer it’s internationally known, highly successful, All Inclusive TV Pack to US companies. The All Inclusive TV Pack offers the security of a low fixed price of $500,000 for an entire television advertising campaign, and not a single penny more. Through the All Inclusive TV Pack companies are finally able to get more for less. The all inclusive package includes creative development, research, national advertising media, and the complete production of several commercials. TVLowCost has perfected this approach internationally creating advertising campaigns for such companies as Heinz, Wrangler, Bose, Bayer, Bristol-Myers Squibb and Unilever. 
“We are excited to introduce our low cost television advertising approach to the United States,” stated Jean-Paul Tréguer, CEO and Founder of the TVLowCost International network, which was launched in Paris, October 2004. “Bloated ad budgets are the first thing companies ‘cut’ in a strained economy.  We offer companies an alternative advertising process infused with quality, speed, efficiency, and value that reach their target audiences. TVLowCost pulls together the best business building attributes of a TV ad campaign, eliminating the excess cost usually associated with traditional High-Cost agencies, while maximizing audience impressions through our unique process.”
TVLowCost creates targeted campaigns, answering the continually changing needs of clients without the itemized add-ons common with other agencies. This is done through its comprehensive, all-inclusive platform which has been perfected through its unique process. TVLowCost works with clients on a project basis, and because of this there is no need to change current agency arrangements.
“Companies have a real need for a low-cost way to reap the benefits of television advertising,” stated Jim Lurie, President, TVLowCost USA. “Similar to how Southwest Airlines, Costco and Amazon.com developed new disruptive business models, TVLowCost revolutionized an old business model and delivers high-quality, indisputable value and low-cost to advertisers.”

About TVLowCost
TVLowCost is the first independently owned, low cost, quality television advertising network. The company has an international network of more than 110 clients including Heinz, Wrangler, Bose, Ricoh, Daihatsu, Bayer, Bristol-Myers Squibb, and Unilever. With 200 employees located in offices throughout the world, TVLowCost creates targeted television advertising campaigns through a unique streamlined approach.

TVLowCost’s All Inclusive TV Pack offers the security of one low fixed price for a television advertising campaign, and not a single penny more. The all inclusive package, costing $500,000.00 in the U.S. includes creative development, research, national advertising media, and the complete production of several commercials.

The TVLowCost network is currently available in 11 countries across the world, including Australia, Belgium, Canada, England, France, Germany, Italy, New Zealand, Spain, Sweden, and most recently the United States of America.

Please visit the TVLowCost Blog at http://tvlowcostusa.wordpress.com/

Media Contact:
Jim Lurie, President
TVLowCost USA
(646) 839-6239
jlurie@tvlowcostusa.com








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